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Urgent Prescription for GP campaign



The issues have had significant coverage and practices should have received resource packs to help with raising their concerns locally. (Please let us know if you haven’t received one). A tremendous amount of media coverage and social media activity has been generated around the published survey data, including on workload, demand levels, financial viability, workforce and more – all of which are available on the campaign home page, and can also be downloaded, or shared on social media.  

Media coverage has so far included the front page of the Guardian plus mentions in four other national newspapers; five mentions on national radio, including the Today programme; five mentions on TV news; 58 on BBC regional radio and a number of other regional media hits. The Urgent Prescription for General Practice campaign web hub has had a total of 10,770 page views with 13 minutes being the average time spent on the page, and  #gpincrisis has been used 2,014 times with a total reach of 6,926,036 since the project launched. The total number of retweets/likes is 820 with 108 people now using the project Twibbon.

What we need now, and as I mentioned in my short update in February, is to keep up the momentum and build on this start. It is vital that concurrent coordinated messages which press for urgent action to stabilise general practice, and to develop a sustainable service for patients in the future, filter through to local and central government.  We as GPs need to get behind the campaign to ensure maximum coverage, and bring the public and patients firmly on board and engaged with the campaign.  

www.bma.org.uk/upgp#gpincrisis